The Sand City West End Celebration is an exciting blend of art and industry in the transformed area dubbed the ‘West End’. The community opens their doors with music, dance, street performances, local restaurateurs and food producers in celebrating Sand City’s unique ways of living and working.

The event typically takes place on the third weekend in August. This family-friendly event is free to public. West End Celebration  show cases over a hundred local artists, artisans, and makers; it features open studio tours, pop-up art exhibits, continuous live entertainment, food, craft beer, wine tasting, and many other activities. 

 If you would like  more information on the event and how to get involved, contact the West End Celebration Coordinator, Matthew Swinnerton, at matthew@eventsantacruz.com.